About Us


Floyd Patrick N. Piedad, Principal Consultant and Founder

BlueInstinct was founded and is led by by Floyd Patrick N. Piedad.

Floyd is a 25+ year veteran in the IT industry who has worked on his own companies as well as numerous Philippine and multinational corporations. He specializes in business development, software product development, service implementation, and IT operations management.  He has proven experience in managing businesses and operations around different computing technologies from cloud-based, mobile and web up to client-server and mainframe environments.  He is currently tracking the progress of blockchain-based systems and applications.  Floyd has experience in all areas of the business, from backoffice operations to marketing and sales. He has certified skills in data privacy, ITIL, blockchains and crypto currencies, and user experience design.  He is also an accomplished author, with an internationally-published book on High Availability Design and numerous articles and white-papers on IT management.

Floyd is a graduate of BS Electrical Engineering from the University of the Philippines, Diliman, with minor in Computer Engineering.


Consulting Team

Steeped in the discipline of hard work, creative and innovative thinking, and a passion for getting things done in the best way possible, members of the BlueInstinct consulting team bring their collective know-how and expertise right into their clients’ workplace by actually working with them – from formulating concepts and developing solutions, to implementing these solutions with the clients’ active involvement.  Some of these consultants are the following:

German Collantes, Senior Consultant

German is an MBA graduate of the Ateneo de Manila University and mechanical engineering degree holder from the University of Santo Tomas. He honed his skills in HR and general management as VP for HR and Administration at Ionics-EMS, Inc., a semi-conductor manufacturing company; GM of Iomni Precision Inc., a high-precision engineering plastics company; and manager for International Procurement Operations of IBM Philippines.

Aside from his major engagement with IBM, he also served the company in various capacities: as executive assistant to the president; and manager of Management Development, General Purchasing Contracts and Practice, and External Relations and Public Affairs. He later joined The Calerey International Manpower Services where he serves as treasurer and director. As an executive of The Calerey, he developed the company’s recruitment data base allowing it to quickly search qualified applicants with varied skills from its manpower pool. In collaboration with the company president, he provides high-level representation in dealing with clients, principals and government agencies. He also manages all labor-related concerns of the company.

Maria Sophia Varlez, Senior Consultant

Sophia was into corporate communication work, both in the government and private sectors, for most of her professional career.  While she earned a bachelor’s degree in Communication Research at the University of the Philippines in Diliman, Quezon City, her career mostly focused on journalism, media and public relations work. 

She spent 21 years in Corporate Affairs functions at the Philippine Health Insurance Corporation (PhilHealth) after stints handling PR at LG Collins Electronics Philippines and the National Electrification Administration, and Corporate Responsibility Programs at Matsushita Electric Philippines Corporation.  At PhilHealth, she handled local and international relations work, module development, training organization, and events management – including overseas training programs in Seoul, South Korea; Bangkok, Thailand; and Tokyo, Japan; and Phnom Penh, Cambodia. She honed her management skills through her tour of duty in five offices under the Corporate Affairs Group – including work that helped PhilHealth win the Gawad Oscar Florendo and Catholic Mass Media Awards for Best Public Service Tool on Radio.

Sophia earned her master’s degree in Communication Management through a Civil Service Commission scholarship at the Asian Institute of Journalism and Communication (AIJC), with her thesis being adopted by PhilHealth as its first corporate identity manual. She teaches Corporate Communication and Communication Research in the graduate school of the Holy Angel University and heads AIJC’s Professional Development Program.