Know your market. Change the rules.  Start something big.  Three dicta on which I have based a successful career of growing business into the top of their categories. Whether it's a startup of a business tuning, national or regional, global or local - I have turned around companies in navigating the local marketplace. Data driven but street smart, practical yet innovative -business directions can always be made better by having a fresh set of eyes look at how things are set and done.